The Question .Of Knowing. Which One. To. Use. Begins .With the Three Premises That Must Be Consider, in Any Investment: Cost; Result .Time. Bas.on .Everything .We Have .Already Said Here, We Were Able to .Summarize .These .Premises in .The Graphs .Below: Organic .Search .And Paid. Search – Return on Sales the Crucial Point to .Note in .This Image Is the .Difference Between. The. Investment .Curve and The. Sales Curve, and .What the Graphs Show Us Is: Paid .Search: the Difference Remains (There Is No Gain in Scale); Organic Search: the Difference Increases Positively (There Is an Increase in Scale).
Have a lower cost and the work will gain in scale
And here. In practice. Your company can enter into three possible scenarios: invest only in paid search; invest only in organic search; invest in . Paid search and organic search. Invest only in paid search Here you will .have quick results, but you will not have scale, Your cost per result (cost per sale) will continually increase over time, Invest only in organic search Your company will take a long time to see new data a return and will not have results in the short term, However, in the long term sales will have a lower cost and the work will gain in scale, Invest only in paid search and organic search This is the ideal scenario for most companies.
The point is that it depends on the
Your business can get quick results using paid search, but begin to mitigate the problem of increasing cost per acquisition with organic search work, which will bring results in the long term, Organic search and paid search recommendations Organic search and paid search recommendations As we said, the B2C Lead ideal is to do both to get more results, The point is that it depends on the context, Having the best is everyone’s desire, But the time is not always right, due to particularities of the business and the market.