Marketers preferred the human or human
Spending. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites 1 million SKUs and 18 product categories. Adobe expects over 2billion in online sales this year. Buy Now Pay Later is expected to drive some 17 billion in sales a dramatic increase of 16.9over . More forecasts. Adobe also released insights into the likely brand winners this season leading product categories discounts and the role
The holiday season
Of mobile as well as a specific forecast for Cyber Week. Winning brands this year include LEGO Minifigures Kanoodle 3D and b2b email list anything representing Barbie the Movie. Electronics apparel furniture and home goods groceries and toys will drive more than half the overall ecommerce spend this year. Record discounts up to 35off listed prices are also forecast especially during Cyber Week. A foreseeable but nonetheless major milestone: Mobile will beat desktop for the first time as the preferred channel for online shopping. Cyber
Week alone
Lill drive 37.billion in online spending up 5.4YoY and representing 16.8of the holiday season. as defined by Adobe comes on the heels of B2C Lead another major online shopping event Amazon’s Prime Days in October. Why we care. We’re struck by the role played by groceries. Pre-lockdown who bought groceries online? It looks like we started but never stopped with food now ranking alongside traditional ecommerce rainmakers like electronics and clothes. Also perhaps to state the obvious consumers may speak about low confidence in
