Why not every image on the Internet is successful?

In addition to a good theme, it is equally important to optimize the image. High-quality images are a serious strategic tool in the hands of a content manager. Pay attention to several areas of image optimization. First of all, this is technical optimization. Use only the highest quality images. It is not necessary to have professional equipment for this. The cameras of modern smartphones give good pictures, just the right setting for shooting. The use of stock images is also possible, but preference is still given to original images and illustrations. The next stage is image editing. Many sites offer tools for processing, cropping, creating infographics, etc. It doesn’t require much effort, but as a result, you will get a more complete style of your social media profile.

Your profile photo represents your brand

It is also worth optimizing the image depending on the platform on which it will be placed. Twitter Phone Number List images, Facebook profile headers, and Instagram posts will be different because different social networks have different image standards. Facebook prioritizes horizontal images and square or round for the main profile picture. On Instagram, the average size of a post is 1080×1080px, the optimal size for a profile photo is 110×110px, and from 600×600px to 2048×2048px for posts. Instagram can also resize the image depending on the device you’re viewing it on. Instagram profiles can be opened not only on a phone, but also on a tablet or computer, so you should not neglect the quality. The best sizes for a Twitter profile picture are 400×400 px and 880×440 to 1500×500 px for a background image.

Video content continues to gain popularity

Image SEO is one way to generate more traffic. When naming an image, try to provide as much information B2C Lead about it as possible. This will help search engines understand what your image is about. Use keywords and file names for your images. There are several options for saving images. The most common are JPEG, PNG, and GIF. Use JPEG format for photos because they contain a lot of color. This format uses a compression feature to reduce file size. PNG format is better for screenshots, buttons and icons. GIF is used for animated files. Better to use GIF for low quality images.

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