Probationary period for new advertisers
If previously companies, even with minimal work experience, could run ads on Google without any restrictions or conditions, now there will be a kind of “probationary period” for them. During this time, advertisers may face some restrictions on how they can serve their ads. Initially, this policy will be used in cases where an advertiser is setting up an advertising campaign targeting specific brands. First of all, when it is unclear whether he really cooperates with the brand or in this way wants to use a well-known name for his own purposes. Google commented on this decision.
Google's goal is to improve user experience and trust
Google believes the new policy will help improve the user experience Email Marketing List and ensure that advertising comes from verified and authorized advertisers who operate fairly and transparently. In addition, this will ultimately affect what kind of advertising users will see. For example, a person is looking for flights from a specific airline. As a result, he will mainly see advertising from this particular airline, and not from competitors, various hotels, etc. That is, advertising, among other things, will become even more targeted.
How Google will rank ads
Google search users can leave reviews B2C Lead about the ads they see. And we definitely take these reviews into account when we evaluate both the advertisement and the advertiser.” At the same time, Google emphasizes that the company has no goal at all to block or remove advertising from the platform. The new restrictions will not apply in all cases and may become an exception rather than a permanent practice. For example, in obvious attempts to mislead the user by passing off one brand as another. The company also reported that this policy will be further developed and improved. They plan to introduce it gradually to make sure that it works correctly and fully serves its intended purposes.