This builds trust and loyalty

For example, someone signs up with us to send a proposal or two and suddenly stops. The best way to prevent this is to constantly. Ucate your customers on the best ways. To get the most out of your product. Email sequences, help center articles, blog posts, guides, videos. – these are all great ways to show your customers. How they can get the most out of their subscription. If you expect them to discover new features. And possibilities on their own, don’t be. Surpris to see a high churn rate.Be proactive with communication. It’s important to understand that customers are becoming very receptive.

When you reach your customers before they ne you

This means they appreciate when brands make an Email List effort to connect with them. When you reach your customers before they ne you, you give them the feeling that you really want to help them. Plus, it helps you evolve as a company that cares. This builds trust and loyalty, which ultimately lowers the churn rate. Calculate the churn rate as a probability. Every day that a particular customer maintains their subscription is another day that they haven’t chuck. For example, if an individual is your customer for 8 days and abandons on the 8th day, this means that he has abandon 1/8 of the days that he could have abandon.

Paige serves on several boards of directors

You can combine this probability for all your customers and get a more accurate measure of the churn rate.” Paige Arnof-Fenn Paige Arnof-Fenn  B2C Lead  Paige Arnof-Fenn is the founder and CEO of global marketing and branding firm Mavens and Moguls bas in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, and venture-back startups and nonprofits. She is a graduate of Stanford University and Harvard Business School. Paige serves on several boards of directors and is a popular speaker and journalist who has written for Entrepreneur and Forbes.