email list management best practices
email list management best practices Email list hygiene is a necessity for a successful email marketing campaign — especially to get the results you want. These six management techniques will help you keep your list up-to-date with engag subscribers. increasing your ROI and meeting your KPIs.
Warmly welcome new subscribers
Start engaging subscribers at their first contact with you. when their experience is fresh. and their excitement about your company is at an all-time high. Begin by sending an automat welcome email or series of emails trigger by their email list opt-in.The first welcome email should thank your subscriber for joining your list. Be sure to ask them to “whitelist” your email in their address book. so you can stay out of the spam folder. Take the opportunity to personalize this welcome series as much as possible. direct subscribers to your best content. and aim to make them feel welcome and invest in your brand.This welcome email also gives your the perfect opportunity to let your subscribers know how often you’ll be messaging them and with what content. So. be clear about how your subscribers can contact you. adjust their preferences. or unsubscribe.
MarketingSherpa reports that consumers
MarketingSherpa reports that consumers most often cite receiving too many emails as their primary reason for unsubscribing to lists.By allowing subscribers to easily choose the frequency at which they receive your mail. you’ll take the guesswork out of segmenting. and keep subscribers engag and happy to hear from you. Giving B2C Lead subscribers the option to unsubscribe from emails they don’t want. while staying connect to the content they do. is a great way to show your contacts how much you value your relationship with them.“List hygiene” has become a buzzword throughout email marketing circles. And with good reason — keeping your list clean is important to the success of your marketing efforts. Consider cleaning your list a few times a year. or when you notice a spike in bounce rates. whichever comes first.