Do you also include customers of before they leave now

Churn is a way to measure attrition, or the number of customers who leave a product/service in a given period of time, and is important to understand for the health, loyalty and stickiness of a business. It sounds simple but can be difficult to calculate because how you define the customer, the time period and the moment of churn affect the result. Are you just customers who arrive and leave in the same period, or do you also include customers of before they leave now? Is churn defin as when they cancel/return or stop renewing a subscription?

If you have high growth

Are you counting total customers at the beginning Country Email List or end of the period? Look at churn by segment or by period of time can tell very different stories. For simplicity, I recommend dividing the total number of customers reject during the period by the number of customers you had on the first day of the period. It’s quick and easy to do and understand and works well, especially when you have stable growth. If you have high growth, though, it can be misleading, so it may require further investigation.

Once you understand the logic

Once you understand the logic, you can do a deeper analysis if necessary. For my business, I try to replicate my best customers, ruce churn, and  B2C Lead learn what makes them happy. Knowing the value of repeat business helps you fine-tune your marketing strategy and determine how much you should invest in customer retention and acquisition. It’s crucial to know what to keep doing and also what to stop doing to manage your budget most effectively and keep yourself on track.