How to Boost Engagement
I put the landing page link in the comments, as those in the know do, because LinkedIn posts without links get better results. I had Hootsuite autoschedule the image and text posts to maximize their reach, using the Best Time to Publish feature that analyzes your unique audience and publishes posts when they’re most likely to be seen. Scheduling a LinkedIn post in Hootsuite Composer Try Hootsuite for free Here are the posts: 3 LinkedIn posts side by side: single-image post, carousel post, and text-only post And here are the results: Experiment results for: Do carousel posts perform better than single-image posts on LinkedIn? What do these results tell us? Well, for one, I’m not very popular. Secondly, that yes,
post a carousel on LinkedIn
Document carousel posts do seem to do better on LinkedIn. Why do LinkedIn carousel posts perform so much better? It could be because their visual nature makes them more eye-catching on your LinkedIn feed, making it more likely you’ll stop and read it. Or, it could be because people want research and data on LinkedIn: 77% of technical users say it’s their favorite type of content. LinkedIn usage data business email list from Statista Source: Statista Statistics and infographics go together like peanut butter and jelly. Ergo, document carousel posts are the peanut butter to LinkedIn’s jelly.
In case you skipped ahead, native image and video carousels on LinkedIn are gone. These are the steps for a nifty workaround: LinkedIn document posts that look like carousel posts.
Create your LinkedIn carousel
In case you skipped ahead, native image and video carousels on LinkedIn are gone. These are the steps for a nifty workaround: LinkedIn document posts that look like carousel posts.
Document posts have been around on LinkedIn for several years and they function much the same way a carousel post B2C Lead used to: multiple frames users can swipe through.
Type in the main text content like you would for any other post. Then click the three dots icon and the document icon to attach your PDF, PowerPoint, or .DOC/.DOCX file.
