High purchasing power—according to the Bloomberg report, these young people have a disposable income of $360 billion as a total across their generation.Digital native generation, which from a young age do not part with smartphones and gadgets, sit on social networks, and prefer online shopping over in-store.
According to research from McKinsey, their main desire is to look for the truth through an independent search and verification of information on the network through reliable sources, so it is important to communicate with them with this fact in mind.
How to create engaging email content for Millennials:
Email is one of the most effective ways for brands to engage Millennials. In fact, email influences the purchase decisions of 50.7% of millennial Egypt Email List customers. Yet many marketers are starting to think email isn’t as effective at reaching this younger generation. As you can see, email marketing is still a good communication channel for Millennials. They want to interact with brands that share their values, so they respond well to sincere, humorous, and socially conscious emails.
Key characteristics and preferences of Millennials:
Millennials are the generation whose oldest members came of age at the turn of the millennium. Hence, the name of the generation, which is sometimes also called Generation Y. Now, the Millennial generation is the largest segment of adults and, at the same time, the most significant part of the workforce. Economic upheavals, rapid technological advances, and rising access to education have shaped Millennials’ attitudes to life.
Example of email with personalization:
Authentic and relatable tone of voice Speak to this generation in their language. Move away from a too formal and strict tone, especially if you offer them B2C Lead products related to everyday life or sports activities. Choose a tone of voice to show that they are talking to real people from “their squad” who understand what they need. See how, in this example, the brand communicates with basketball fans.