LinkedIn continues to be the most successful B2B social media platform, with over 950 million members and 63 million companies . They’re all using it for everything from recruitment to personal and company brand building and
No doubt, you and your business are also on LinkedIn. But how do you stand out and how do you ensure you’re putting your time and money into activities that will have the biggest impact?
In this article, we will provide 5 great tips to help you use LinkedIn effectively to boost brand awareness and increase reach.
Tip 1 – Save time with new LinkedIn tools
LinkedIn has introduced a number of new features and tools to save time and maximize your performance on the network.
We all know that time is precious so anything that can help you to post in a few clicks . And increase your reach is worth trying out.
The latest LinkedIn features you can take advantage of include:
- Scheduled posts – You can for free and choose a future time and date for them. This means posts can be created in batches at times new database that suit you and on a day or time that works best for your audience.
- Following is no longer restricted to just members: companies can now follow each other. And LinkedIn will recommend Pages for your business to follow. This feature is great for keeping an eye on competitors. And creating a feed of your clients/customers pages to support their activity more easily.
- You may have seen content popping into your feed as Suggested or You Might Like. This is LinkedIn’s TikTok-style algorithm alerting you to topics, people and businesses it thinks will interest you. It’s a great way to keep up to date and see new ideas or trends with little effort.
Mix up media with video and audio
There has been a dramatic increase in the number of individuals using their personal brand to support social selling in their business.
It serves to humanize a brand by showing a face rather than a logo and can help to build more meaningful relationships and build brand awareness.
This tactic is extremely effective, as the old adage of ‘people buy from people’ translates into much higher reach and engagement rates B2C Lead from personal rather than company profiles.
Consider which employees you can use that have a presence on LinkedIn to take advantage of 75% lower lead generation costs and 78% higher sales performance.