8 Ways to Get Noticed on Instagram

Instagram is a powerful content marketing and audience-building machine. It has built brands and  allowing people to become self-made social stars. Noticed on Instagram

Celebrities, entrepreneurs, models, and other professionals make a living on Instagram thanks to its sponsored posts. Instagram also has the second biggest engagement rate of social networks at 0.60 percent (lagging behind TikTok’s whopping 4.24 percent, but way ahead of Facebook’s 0.15 percent).

The social network has just announced a rival to Twitter called  that offers a “new space for real-time updates and public conversations” which may also offer new ad opportunities so keep an eye out!

If you’re looking to promote yourself or your brand on Instagram and  check out these 8 useful and effective tips.

When it comes to Instagram, the aesthetic is crucial. It’s a picture and video-sharing website at its core, so

First, you need to adopt a general brand aesthetic on your account and stick to it. If you’re running a fashion brand, you want clean and sleek imagery. If you’re trying to promote a lifestyle brand, you should use brighter, eye-catching photos like yoga and athleisure brand Lululemon.

Find Your Niche

If you’re following someone on Instagram, you’re doing so because they have excellent photography and interesting images. Upload your highest-quality photos to your public profile and make people take notice as soon as they surf your page.

Make sure the aesthetics you choose are new data directly and authentically tied to your brand. Avoid changing up your filters too often so that you can establish a consistent style and theme which people can follow.

Use Engaging Captions

Looking at pictures without knowing what you’re looking at can be frustrating when surfing Instagram, especially when you see something interesting and want to know more. So why would you leave your followers in the dark?

Keep your followers engaged with witty, sharp captions that still explain with clarity what they’re seeing. Captions are a great way to show your brand’s personality because people like to feel connected to those they follow. Just think about Nike’s famous tagline ‘Just do it’ as a short and sharp way to say a lot in a few words.

Talk to them through captions. Keep your  B2C Lead captions informative and descriptive but not too wordy. People like simple, short and intriguing bits of text to read on social, and captions should embody that spirit. Here’s an example from a carousel on the Digital Marketing Institute’s Instagram account to give you some inspiration. Noticed on Instagram