The Beginner’s Guide to Advertising on Facebook

Facebook is one of the oldest surviving social media platforms and has grown to become an integral part of  With nearly 3 billion users, Facebook is the most-used social network and the place Americans spend the most time every day, according to Statista.

While there’s no question that Facebook is currently the king of the hill, no king rules forever. The and the publicity around security breaches and a lack of content moderation on Facebook all create challenges for the network’s future.

That doesn’t mean marketers should abandon the platform because the user numbers and reach are too huge to ignore. But it’s important to know the strengths of Facebook and how to use it effectively to advertise to your target audience.

In this blog, we’ll give you a crash course on how to use Facebook for advertising.

Why Use Facebook?

While we’ve outlined the user numbers and popularity of Facebook, let’s look at the benefits of using the platform above others.

As a marketer, you already know that people visit and For example, Instagram users are looking for entertaining content or updates from influencers. In contrast, a lot of Facebook users go to the platform to keep up with family and friends or latest database to share posts and videos. Of course, there’s always overlap as people use multiple social platforms every day, but it’s important to understand the intent of users for each.

7 Ways to Leverage Facebook

Just like a business plan is your roadmap to reaching your business goals and milestones, you’ll need a plan to help achieve your social marketing goals as part of your wider

You don’t want to just jump into Facebook advertising with the vague purpose of “growing my business.” You want to figure out what B2C Lead your business goals are, where you want to see the improvement, and what methods will give you this improvement. In other words, you need a solid ‘plan of attack’ to come out with a win.

So you need to start with the basics to formulate a plan: