Every successful marketer knows that word-of-mouth advertising trumps all when it comes to generating new business. When your prospective customers or clients hear the positive opinions of others, it builds trust. And influences decision-making in a way that regular advertising can’t. are the new word of mouth. People look for them, learn from them. And base their buying decisions on them. Positive reviews can spread quickly and lead to explosive sales. While negative reviews can stifle revenue and cause a business to take a step back.
Luckily, getting great customer reviews isn’t just about having your products and services on the market and hoping for the best. There are tactics you can use to ensure customers are satisfied and willing to leave positive feedback.
Why People Look at Online Reviews
Naturally, the goal for any business is to get positive reviews and use them to boost sales and grow their brand online. Here are seven tactics you can use to get great customer reviews.
The first step in getting great online reviews is to make it as easy as possible for people to leave them. The more effort it takes to leave special data a review, the less likely someone is to dedicate the time to leave the review you want. Social media and third-party review sites are great platforms to help get the good word out about your company, product, or service.
Make the Most of Your Website
Your website is a great tool for getting customer reviews. Your web pages and blog posts should be optimized to allow visitors to leave their comments quickly and easily. You should also provide a clear path to all of your social media channels.
If you have an ecommerce site, you may want to consider adding live chat to receive instant feedback from customers. are also useful to help B2C Lead answer queries and use automation on platforms such as Messenger, Instagram, SMS, and email.
These functions can satisfy people’s “I want everything right now” mentality. This also provides value as it reduces response times and enhances your customer service.