Why do you need to segment your audience?
Now let’s try to use 5W marketing with a specific example to more accurately segment your audience. Let’s imagine that we have our own fitness center and try to determine our target audience. We focus primarily on the female target audience, so as not to complicate our task for now. The difficulty is that the target audience of the fitness center is quite wide and varied. It can include very young girls who lead an active lifestyle. Why do you and play sports, and mothers after childbirth who want to recover faster, and mature women who want to regain their former shape or simply “get ready for summer.
What does Why do you this mean for you and me?
And the fact that the target audience is Email Marketing List not a single whole, but many specific segments (subgroups) with different goals, wishes and requirements. That is, the marketing and advertising tools used that are effective for one group may be completely useless for another. To understand this better, just look at the table below.
As you can see, while most of the characteristics
are quite similar, we also have some B2C Lead significant differences. For example, for the first group the offer is valid all year round, but for the second group it is only for 2-3 months. And it is thanks to Sherrington’s technique that we can easily identify these distinctive features in order to optimize the advertising campaign, without wasting time and money promoting our product for non-target segments. Similar examples can be given in almost any modern business segment – from food to real estate sales. Each target group has separate subgroups.