The Promodo Team Used Amp

Spin to win” For Karcher, we made a newsletter with a roulette wheel of the different cleaning equipment as prizes. Subscribers could spin the roulette wheel in the email to win a gift. This game produced a 17.5% CTR. Email AMP-game roulette Source: Email newsletter for Karcher Puzzle game We developed a puzzle game for the Easter email campaign for Bomba, an online store for digital and home appliances and electronics. Subscribers collected puzzles and received a bonus of 200 lei for purchases in the store. The click-to-open rate was 34.3% — a very good indicator for the industry.

Email template with puzzle AMP game:

Here is one more puzzle game for the St. Valentine’s Day promo email campaign for Stylus. Example of email puzzle game with AMP Source: Email newsletter Cambodia WhatsApp Number Data by Promodo for Stylus Carousels and accordions The Promodo team used AMP accordions to optimize the email template. We needed to add many products and categories, which would be a long read for customers and inconvenient to scroll through. An accordion is easier to use—customers can click on the categories and see the products.

In addition, the accordion block :

Email newsletter with accordion block Source: Email newsletter by Promodo for Napol The carousel block makes emails more dynamic and engaging. It draws attention to promotions and sales in this apparel and footwear store example. Email template with AMP carousel block Source: Email newsletter by Promodo for Intertop) Important note: It is important to understand that AMP is a resource-consuming technology, even when emails are built using the convenient Stripo editor. For example, the development of a promotional email without AMP in the editor takes 3–5 hours (depending on the amount of information, the number of products, and required creatives), while an AMP email with a puzzle takes 7.5 hours, and an AMP email with a find-a-pair game takes 9 hours.

You should not add AMP:

to every newsletter, so as not to overwhelm subscribers. What works well for engagement is to occasionally add a variety of AMP content. How AMP content exports to  B2C Lead  ESPs and CDPs In CDP Yespo, AMP exports from Stripo perfectly. With other systems, there may be situations that are less than ideal. Such as the need to copy the code via HTML and then edit this code a little. Some ESPs—for example, SendinBlue, SendGrid, and Mailchimp—still do not support AMP technology. These are service limitations to consider.