The maturity of Spanish SMEs
SMEs are the engine of the world economy, and in Spain it is no different. They generate 10 of the 17 million jobs (data from October 2022). Of course, in what we call SMEs we find companies of many sizes. In March 2023, it is estimated that there are 2.92 million companies in Spain, of which only 0.18 are companies with more than 250 employees. Depending on its size and trajectory, we find different levels of maturity in terms of organizational management. To talk about the maturation process of SMEs, I am going to focus on my experience with digital marketing and business mentoring , where I see all types of cases (mainly in micro companies with employees and small companies). Well, it is in these companies where the need for professionalization is most evident.
What are the problems of Spanish SMEs?
As I said, we are going to focus on small and micro businesses . We could classify their level and area of maturity based on their size: Small business : to reach the current size, they have had to consolidate the fundamental areas of the company. It will depend on each case, but everything related to the development of the product or category email list service and its marketing is usually quite consolidated. Beyond the omnipresent commercial pressure, the problems usually lie in people management and digital marketing . Micro company (with employees) : in this case they are usually in the process of consolidating the fundamental areas, and there are no defined policies for the rest. But human resources and marketing remain pending issues.
The professionalization of organizational management of SMEs
At the beginning of a startup we do things almost out of pure B2C Lead common sense. We have certain ideas about how things should be done, but the reality is that we are learning as we go. We are in everythingpressure, the problems usually lie in people management and digital marketing . Micro company (with employees) : in this case they are and nothing at the same time. The problem is that part of these processes and the inertia they generate become part of the business culture. What is company culture? When talking about culture in a company, we unintentionally go to other territories. So to clarify, let’s start with its definition:
