The enlarged perspective means with more

However. the relationship between brands and customers does not stop at sales. To realize the core concept of D2C. we  The enlarged  must enlarge the perspective and bring every touch point in the customer journey into view. Relationship building can be pushed forward to before and after the transaction.  extensive footprint information. What is the most precious thing among  The enlarged  them? The answer is Zero Data. This series of articles will explain the application of zero data in D2C business models. explore the use of questionnaires as an important zero-party data collection tool. disassemble questionnaire scenarios for different purposes. and how the automated marketing journey relates to Zero-square data circulates and optimizes each other.

 What is Zero Data First of all what is zero

Square data? Forrester Research once proposed a definition as “any information that customers intentionally and Cayman Island WhatsApp Number List  proactively share with brands. including preference center information. purchase intentions. personal background. and how individuals want brands to recognize them.” Compared with first-party and second-party data. the special difference between zero-party data is that “customers intentionally and proactively” share information with the brand. of information rather than passively. which may be an incentive to answer questions.

Customers voluntarily provide this kind

 Or you hope to get an interactive experience that is more in line with your personalized needs after selecting specific  Chile WhatsApp Number List preferences. What is zero-square data? Compare first-party data We can understand from a simple small situation. Our young salesperson Susie has  For example recently become very interested in skin beauty. She browses the latest beauty and skin care news in a media brand with young women’s culture as the core. and casually browses and follows it on IG.