After the evaluation I chose to join the official

 For content related to Internet celebrities. finally. search for “skin care” through a search engine. Susie clicks to enter  . After the evaluation  the website of the beauty studio she is interested in.  And continues to search for reviews of the studio’s experience. LIND account in order to contact the merchant and make an appointment. When joining the account. I filled in the basic information. skin condition and message preferences. Susie’s customer journey left interactive data points on different platforms. and the media platform used her browsing behavior records as the first-party data of the website.

 If this information is sold to the e-commerce

Platform she uses most often. after the information is obtained by the platform. it will become the second-party data  Canada WhatsApp Number List of this platform. The information actively filled in the LIND official account is regarded as the “zero data” of the beauty merchant. The next question that will be raised is. for companies that collect and own this data. first-party and zero-party data both come directly from customers and both have obtained consent.

 What are the specific differences

Customer proactive provision” in the definition of zero-party data is the most critical. First-. party data can be collected and . Saved directly from customers. It means that customers do not need to enter Cayman Islands WhatsApp Number List  information in the interface. that is. the customer’s interests and behavior data generated on the platform. For example. GA. which is often used by marketers. is a very common first-party data analysis tool for websites. Why can zero-party data effectively help D2C? The introduction of this article explains why D2C is a good new business model that implements the “people-oriented” spirit of customer relationships and continues to extend to the journey before and after the transaction.