What is Google Performance Max
It’s no secret that one of Google’s main sources of income is advertising. And it is precisely this direction that remains one of the priorities in our work. Google has many platforms for advertising – the Display Network, YouTube, Gmail, Google Maps, etc. Sometimes it seems that there are even too many of them. And setting up advertising displays on each platform is a serious waste of time and effort. Fortunately, Google understands this very well, and therefore has offered an alternative advertising option – Performance Max Google Ads. It will be interesting!
Who should use Performance Max for advertising?
Google Performance Max is a type of advertising campaign that allows you to simultaneously use all major Google platforms: search, maps, YouTube, Discover and others. That is, this format does not offer new promotion channels, but it allows you to use existing ones more effectively, correctly distributing the budget between them. The bottom line is that Phone Number List campaigns in GPM are as automated as possible, and the process of setting up and launching advertising is very fast and quite intuitive. But let’s move on from theory to practice and see how it all works in real projects. Is a tool first and foremost. Therefore, the results of its use will directly depend on your experience, skills and goals. Nevertheless, there are quite objective advantages and disadvantages of Google Performance that we must talk about.
What are the main differences between Performance Max and Smart Shopping?
Advantages The ability to reach a really large number of potential customers on different channels: YouTube, Discover, Gmail, Maps and, of course, Google Search. Ease of working with different advertising materials that will adapt to different B2C Lead formats and be shown to the most relevant users. The ability to specify your goals, conversion value, and audience to make your Google Performance campaign more effective while requiring less investment. Get detailed reporting and analytics about your campaign, including data on the channels, audiences, and creatives that are performing best. Performance Max Google Ads allows you to run ads on all available Google platforms, including YouTube, Search, Discover, Gmail, Maps, etc.