Definition of Neuromarketing: it is the discipline that, based on a scientific study which analyzes the levels of emotion. what are its attention and memory evoked by stimuli in the context of marketing or advertising allows. Us to find techniques to improve products or services and optimize the conversion of the same. Thanks to greater knowledge of user behavior in the purchasing process. Therefore, knowing what Neuromarketing is and how to use it is essential these days for any brand, company or professional to maximize their results.
Born and the Origins of Neuromarketing
Above all, Neuromarketing with its techniques helps focus the communication and branding of a company towards the real needs of consumers. Analyze the consumer in a non-intrusive way With this technique there is no need to executive data ask intrusive questions or market research to consumers. Neuromarketing is capable of measuring all stimuli without the need to ask the consumer. Greater precision and more tangible Thanks to its technological tools and its objective. Above all, vision of consumer behavior and thoughts, neuromarketing is much more precise than other types of marketing.
what are its Helps improve user experience
Above all, If we know our potential customers better we can offer them a better user experience, both in the purchasing process and in web usability. And that generates America Email greater benefit for both the company and the users. Discover new points of view This technique allows us to measure. The impact of the details in the designs of our campaigns to discover insights about how to transmit the most important information. Capture the user’s attention, or create an emotional relationship with them.