Email Campaigns with Ease

Clicks are some of the most important metrics you can track for your emails because that’s where you find out if your subscribers are really interest in your email or not. There are two main ways to track clicks: the click rate and click-through rate (ctr) and the click-to-open rate (ctor). Sometimes these terms get a little mix up, but here’s the simplest way to remember the difference: the click rate, or click-through rate, measures clicks bas on how many emails were deliver. The click-to-open rate measures clicks bas on how many emails were open. So, the CR would exclude any emails that bounc or got block, but it would include emails that land in spam.

This Method Is Hardly

The ctor only measures the percent of clicks from emails subscribers open. Another way to think about it is that the CTR measures overall campaign performance, while the CTOR measures how engaging business database the content of the campaign is. Both metrics are valuable to track, but the CTR metric is becoming more popular as it really dials in on how well you’re engaging with your subscribers. Beyond the classic open and click rates. You may be able to access metrics in your email analytics that provide a deeper dive into how people engage with your campaigns.

Reliable or Comprehensive

Read, skim, and glance/delete rates help you understand if your subscribers are actually reading your copy. Or just passing through. Read, skim, and delete rates vary by tool, but generally, they measure how much time your subscribers spend looking at your email once they’ve open it. Engagement metrics (read, skim, delete): depending B2C Lead on the email analytics tool you use, the thresholds for read, skim, and glance will be set to different timeframes. In the email on acid analytics, you can adjust these thresholds yourself. If you don’t adjust them, our defaults are set at: glance/delete: 2 seconds or less; skim: 7 seconds or less; read: 8 seconds or more.