What has changed in the post
What has changed in the post important thing is to select the right ones, so that the first frame is effective and impactful with respect to the desir objective. CALL TO ACTION Regardless of the desir outcome, the call to action is one of the key elements of email design. The call to action is essential for conversion purposes and therefore must be original, engaging and useful in offering an advantage to the reader, while remaining consistent with the style of the brand. For this reason, CTAs should be position strategically, clearly visible to the user’s eyes, and structure so that the button can be activate with a single click, leaving the right amount of space around it.
Covid purchasing process
To make it even more effective, it is better to make photo iting servies sure that it is bulletproof , i.e. that the button can be view by any email provider. RESPONSIVE Now almost of emails receive are view from mobile devices. In light of this data, the responsiveness of an email becomes a fundamental feature to say the least for increasing the chances of conversion. responsive email.jpg Designing responsive emails , in fact, means ensuring that the message can be easily us from all devices, including smartphones and tablets, adapting easily without compromising the readability of the texts, the functionality of the buttons or the good quality of the images.
The pandemic has changed
Therefore, responsive templates with modular structures are preferable, as are fonts suitable for rucing the risk of incorrect views and images in the B2C Lead right format for the different types of devices. The secret to avoiding nasty surprises? Always check the result with a preview or a test email, both in desktop and mobile versions, before sending. EMAIL FOOTER One of the most frequent mistakes in email design is to neglect the footer, i.e.
