The information actively filled in the

Or you hope to get an interactive experience that is more in line with your personalized nes after selecting specific preferences. What is zero-square data? Compare first-party data We can understand from a simple small situation. Our young salesperson Susie has recently become very interes in skin beauty. She browses the latest beauty and skin care news in a mia brand with young women’s culture as the core. and casually browses and follows it on IG.

 For content related to Internet celebrities

Search for “skin care” through a search engine. Susie clicks to enter the website of the beauty studio she is interest in  Brazil WhatsApp Number List and continues to search for reviews of the studio’s experience. After the evaluation. I chose to join the official LIND account in order to contact the merchant and make an appointment. When joining the account. I fil in the basic information. skin condition and message preferences. Susie’s customer journey left interactive data points on different platforms. and the mia platform us her browsing behavior records as the first-party data of the website.

 If this information is sold to the e-commerce

platform she uses most often. After the information is obtain by the platform. It will become the second-party data of this Bulgaria WhatsApp Number List  platform.  LIND official account is regard as the “zero data” of the beauty merchant. The next question that will be rais is. for companies that collect and own this data. first-party and zero-party data both come directly from customers and both have obtain consent.