The average purchase price of loyal

Member value : member points themselves are quantitative indicators. Brands can calculate and pr.Ict customer value  The average  through members’ points history. According to forbes research .  customers is 67% higher than that of new customers. 3. Continuously create interaction : points can be r.Eem. For gifts or services. Brands can design point activities to attract customers to accumulate or r.Eem points. Creating opportunities for continuous interaction with customers.

Take the food industry with

Self-operat. Channels as an example. How to track the interaction between customers and brands from consumer United Arab Emirates Mobile Number Database  xiao ming’s point process: first contact: xiao ming shopp. At a chain food store. And was recommend. By the store clerk to join the brand line oa and bind it member. Get 200 points as a membership gift . Second contact: 15 days later. Xiao ming receives a product satisfaction questionnaire link on line oa. After completing it. He will receive another 100 points.

He brand has track

 Third contact: 1 month later. Xiao ming receives a link from the brand on line oa. For news of new product launches. Pass by the store when you go home and use 300 points to r.Eem new brand  Brazil Phone Number List products. Through points. T Xiao ming’s digital footprint across online and offline channels. Including “store membership”. “filling out questionnaires online”. And “participating in new product activities”. At the same time. The brand also knows that xiao ming is a person who is interest. In new products. And puts the label “#新productinterest” on it.