Recommendations and Personal Discount Code

There are three ground Recommendations and Personal Discount Code rules to keep in mind when choosing the best fonts for email: Never use more than two fonts in emails

If you use too many fonts:

your email seems very complicated in the best case and annoying in the worst one. Choose only a font or two for one email. In a perfect case, that’s enough to Qatar Phone Number Data use only one perfect typography but different sizes: one to highlight the heading and another one for the rest of your content.

Avoid using more than two font styles in emails:

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Do not mix regular, bold, and italic font styles in emails. If you use more than two, emails look somewhat messy. Normally, one font style is right enough. If you want to highlight things, you may apply the bold typography style. But if you need to implement the third font, make it situational. But never underline your text and never apply italic typeface out of email accessibility reasons.

Pay close attention to the legibility of the chosen font:

The main feature of your content’s font is legibility. Legibility is the ability to distinguish one letter from another. Of course, legible body text is better and faster to B2C Lead read, so check if all character spacing is visible, clear, and distinctive enough. What is the most readable typography? The experiment about font legibility was conducted by Norbert Schwarz and Hyunjin Song in 2010. The results were impressive. You spend almost twice as much time reading italic font styles and decorative fonts compared to regular ones:

Email safe fonts:

Here is the list of the top 10 fonts that you may use with a 100% guarantee that they will render in users’ inboxes just like you planned: Arial email font This font, designed back in 1982, is packaged with all versions of Microsoft, starting from Windows 3 and Apple Mac OS X. Displayed by all email clients. Due to terminal diagonal cuts, it looks less mechanical compared to other sans serifs.

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