Many have stated that examples of the
Millennial cringe phenomenon are . products of a bygone internet age, with the millennial hiatus, for example, dating back to when apps like . Many have Snapchat and . Instagram had a slight lag in video recording. And as . Vox points out, online humor used to be sillier, more serious and more approachable. Today, it is much more ironic, driven by algorithms and, above all, rapidly evolving. Inevitably, however, this style of digital communication also makes us roll our eyes. From the point of view of marketers, understanding . phenomena like the . Millennial cringe is actually about monitoring the development of communication and meanings online. How much do people talk about the Millennial cringe phenomenon? A chart of Mentions of Millennial cringe from November 1, 2022 to October 31, 2023, with 18.
K total Mentions and an average
For this Meltwater social listening blog about Millennial cringe. This chart, created using Meltwater’s social listening and analytics tool, shows Indonesia Mobile Number List how the Millennial cringe-themed conversation had viral moments consistently throughout the year. From November 1, 2022 to October 31, 2023, mentions of the Millennial cringe topic increased by 119% compared to the previous 12 months (period over period, or PoP). The peak was reached on July 19, when Yahoo! This article on interior design trends for millennials was picked up by Lifestyle, increasing its potential reach to 8.35 million. The second-highest peak was on September 19, when more than 280 news stories (including Yahoo! Finance magazine, which had a potential reach of about 46 million people) published a survey by dating app Plenty of Fish on what millennials and Gen-Zs find awkward in dating, .
A Screenshot of a Plenty of Fish
Instagram post that reads “56% of Gen Z thinks being on your phone is one of the most cringe things you can do on a date.” This screenshot from Indonesia Phone Number Plenty of Fish’s Instagram post shows how the brand has contributed to the cringe conversation. Learn how to analyze conversations around your brand with Meltwater’s social media listening and analytics tool. Our AI-based content clustering feature highlighted that story as this year’s most popular story in the Millennial cringe conversation. Two circles with clusters of circles within them represent the many similar stories about the Plenty of Fish cringe survey that drove the Millennial cringe conversation this year.
