Google ads – changes that can be “flipped”
May 24 , 2022 at the Google Marketing Live event, Google announced changes in the design of its clothing search service. Therefore, which will be a harmonious combination of Google Shopping Ads and regular listings. Acquaintance with them will be useful for all entrepreneurs running a shopping campaign in Google Shopping. Especially representatives of retail trade. Therefore, google shopping will be supplemented with an updated view of the feed with products with the possibility of flipping . It product ads will be displayed together with ordinary search results in a unified form.
Since September 2021,
Google has been actively working on optimizing the display of Consumer Mobile Number Database product offers on mobile devices in response to a user query about clothing to make Google shopping even more convenient . Although , shopping ads are still generated in the old way. Despite this, the company assures that new ad formats will be displayed in search campaigns, and product images will be displayed in accordance with the information provided by advertisers. “Such ads will be marked with the “advertisement” marker and will be placed in the appropriate parts of the page. Advertisers do not need to do anything additional as a result of our introduction of new methods of displaying product offers in ads and some types of information (product description, its availability or absence, reviews, etc.),” Google representatives said. Therefore, new products from the Google Shopping service will eventually be available to advertisers in relevant apparel requests.
The next update will be 3D product models
According to Google, today more than 90% of Americans B2C Lead already use or plan to use augmented . Therefore, reality for online shopping. Advertisers will soon be able to create and publish 3D models of their products in advertisements. However, the company is still keeping the details of this update under wraps. This update will primarily help retailers make their ads more interactive and more easily engage and engage potential . Therefore, customers through a combination of regular and promotional ads. From now on, the number of benefits of ordering Google Shopping to promote your business will increase.