Detailing a project Calculation assumptions
We gave of the painter, now we ne, to understand what makes up an SEO project: what activities and professionals are involv,, Here, it is worth remembering that different agencies and professionals will offer different methodologies, and therefore “how it works” may vary, But, for reasoning purposes, let’s consider the methodology we use here at Flammo, which is bas, on 3 fundamental pillars , namely: website optimization; content production; gaining backlinks, Website optimization This pillar involves the technical improvement of the website, or what some will call “ onpage SEO ” or “technical SEO.
Premises that must be consider
Basically, it will be necessary to allocate constant effort to improve technical aspects of your channel, such as spe,, server quality, code cleanliness, traceability, security, mobile operation, among many others, Normally, when the company already has a website, the project begins by correctingThe question of knowing which one to use begins with the three premises that must be consider, in any investment: cost; result; time, Bas, on everything we have already said here, we were able to summarize special data these premises in the graphs below: Organic search and paid search – return on sales The crucial point to note in this image is the difference between the investment curve and the sales curve.
This is the ideal scenario for most companies
And here, in practice, your company can enter into three possible scenarios: invest only in paid search; invest only in organic search; invest in paid search and organic search, Invest only in paid search Here you will have quick results, but you will not have scale, Your cost per result (cost per sale) will continually increase over time, Invest only in organic search Your company will take a long time to see a return and will not have B2C Lead results in the short term, However, in the long term sales will have a lower cost and the work will gain in scale, Invest only in paid search and organic search This is the ideal scenario for most companies.
