Depending on the target group you have to
With the percentage of active registrations, they encouraged others to make their choice as well. The exact numr of registrations was different for each municipality. And so a custom message was sent out for each municipality and they shared personal stories for various target groups. In addition, data is more important to demonstrate the added value of PR and to retain a seat at the board table. A clear strategy, the establishment of success indicators and integrated cooperation are essential in this respect. 5. Purpose communication is coming increasingly important.
The rise of Gen is causing several developments.
Due to their strong social involvement, the importance of purpose communication is increasing cause organizations are increasingly under a magnifying glass. It is important that organizations are authentic and that their words and actions match. Companies are increasingly ing assigned Azerbaijan Mailing Data responsibility for social issues and must transparent about their business operations to prevent greenwashing and pinkwashing. Gen Z is different in what they consider important. To earn media attention, you have to come up with a good and above all authentic story.
Shorter attention span requires other resources
This new generation also generally has a shorter attention span and pays less and less attention to long pieces of text. So shorter and simple messages in video or audio form work st. They are also less present on traditional media. use the image differently. Danielle Tamis “You have to attract B2C Lead and retain attention in less time. How you do that depends quite a bit on the target group. For the elderly, our experience is that you have to use a recurring image, cause the repetition of that image gives recognition. But for communication with young people, variation in image is important to prevent wear out.