Always clear what the impact on the
Research and context are increasingly lacking. Due to the enormous fragmentation in the media and society, building relationships – both with journalists and with the target group – takes more time. And that while the budgets of many clients are decreasing . The importance of data is increasing, both to demonstrate ROI and as a basis for campaigns . Inclusion and diversity – especially within our own PR teams – are coming increasingly important. In addition, the rise of Gen Z is leading to several developments For example, there is an increasingly shorter attention span , making video and audio more important as a means of communicating the message.
There is more social involvement and
More activism, which increases the importance of purpose communication . A personal approach, with relevant, authentic stories is necessary to establish a human connection. 1. Rapid technological developments on a solid foundation Almost all experts agree that the profession has essentially not Andorra Email Lists changed, but the resources have. The developments surrounding AI are mentioned several times, they offer both opportunities and challenges. For example, the experts use AI to help with brainstorming sessions and see opportunities for media monitoring, analysis and content creation using technology. But cause developments are moving fast, it is not profession will in the longer term.
In addition it is important to continue
To listen carefully, to continue to enter into personal relationships and to convey a personal message that touches and really understands the recipient. Ruud Bijl, founder of Bijl PR adds “A few things are really important speed, authenticity, verifiability and creativity. If you manage to capture those things in your efforts, you will go a long way.” Read also How PR is coming increasingly important for your marketing strategy 2. Nuance is needed in highly polarizing B2C Lead environment The experts also lieve that PR is a good tool to add nuance to today’s world in which people’s opinions are increasingly different. This is especially true for companies and organizations that are under fire cause of controversial topics.