All this can only improve
Its competitiveness by distinguishing itself from other companies. We will talk about all this in this new article on our blog. The company blog a vital resource for strategy. That’s right: according to the Content Marketing Institute , 76% of B2B marketers consider the blog a valuable and irreplaceable source for strategy . The reason for this statement lies in the effective role of a digital window for business: articles attract, engage, convert and attract leads and potential customers.
But how do you get all these opportunities
Let’s start from the basics of a blogging strategy , therefore, from the actual creation of the blog.What is a corporate blog? B2B companies that have a blog generate 67% more leads than those that don’t have a company blog (source: HubSpot). The b2b blog is very similar to the b2c one, but to B2b Email List the unlike the latter the target is not customers. The b2b blog is aimed at companies and professionals with quality content, which can be considered by users and readers as a support in managing daily challenges .
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Compared to what one might think at first, the blog articles do not have a commercial nature; on the contrary, they work to fuel a purchasing path which, by generating value, is achieved in a very spontaneous way and without forcing.
The objective of the contents is to offer an answer to the problems, critical B2C Lead issues and questions of professionals, through the dissemination of valuable information ; it is precisely the quality of the blog that gives authority to the company and generates trust on the part of prospects, making them curious.
