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AdTech vs MarTech What is the Difference

AdTech and MarTech are very closely related, and this is why people likely often get confused. However, there are distinct differences between the two, and these distinctions are important. Ultimately, the main difference comes down to the roles they AdTech vs MarTech play within a company’s digital marketing strategy. They both have their separate platforms, and they operate differently.

AdTech focuses on creating an improved

Therefore, it is crucial you understand how they are different so you can use them wisely. In doing so, you can ensure you are working on your digital marketing strategy as efficiently as possible. You can further assign the necessary resources and budget to the Email Marketing List proper departments, run the right campaigns on the most appropriate platforms, and simply see the bigger picture. With that being said, let’s dive into some of the specifics of their differences.

Relevant Advertising Campaign


With the various AdTech tools at your disposal, you can more successfully identify the platforms and approaches you should take while gathering data from each campaign that AdTech vs MarTech allows you to ensure your paid campaigns are reaching your target audience.  However, focuses on developing and growing leads, improving conversions, and forming relationships with B2C Lead customers. It consists of social media marketing, personalized content, and earned media.

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