Accessibility has been a hot topic in recent years and is a growing practice. Especially in tech and digital marketing spaces. From websites and digital products to email and beyond. Industry experts have been touting its benefits and necessity. But what exactly is it. And why does it matter to us as email marketers? Email accessibility is the practice of producing emails that are usable by as many people as possible. Especially those with visual or hearing impairments. Cognitive or learning disabilities. Or mobility issues. From copy to design to code. Accessible emails should be easy to understand and engage with.
If you’ve not yet been thinking about accessibility.
You might have some preconceiv notions about what it’s all about. If it’s really that big of a deal. And if it’s more hassle than it’s worth. Today. We’re busting some common misconceptions to help empower you to make accessibility a central part of your email strategy and design process. Myth: accessibility africa email list will make our emails boringWe get it — rules can feel restrictive. And it can seem challenging to follow rules and still be creative. The reality is that accessibility standards provide guardrails for helping make emails consumable by more people. And that might mean producing design systems and email layouts that feel more expect.
This is not a bad thing
When it comes to digital experiences like email. Following a logical. Consistent format can make your campaigns more intuitive to consume. Minimizing the risk of user friction that could affect engagement. There’s so much creativity left to explore after you have an accessibility framework in place. Working within a structure can encourage your teams to be even more intentional and strategic about the campaigns they produce.Better insights to build winning campaignsBetter B2C Lead insights to build winning campaignsOur analytics suite gives you smart. Actionable insights to improve your campaigns.