5 reasons why SEO is essential for selling on Google
Optimizing your website is the key to becoming authoritative in your market. Increasing conversions and stopping using paid advertising. Having a website to sell your products is a necessary. But not sufficient condition to be able to sell your products or services to the public online. In practice, if you have a website it doesn’t mean that you will be able to sell your products online . Why? Because, besides you, there are millions of other sites. That may be selling the exact same products. And have had a site much longer than you. This is where search engine optimization comes in . Optimizing a website means using techniques that allow you to position yourself. On search engines and therefore jump onto the first pages. Of google, to the detriment of your competitors.
Without SEO you lose 75% of online traffic every day
A very nice saying goes: ” the best place to hide something is the second page of google “. New Database And it really is like that. Consider that only 0.78% of users who search on google go all the way to the second page. This means that, in practice, all users stop at the first page , or rather, at the first three results. Do you know what percentage of people click on the first result ? 31.7 % . And what about the first 3 results ? 75.1%. Amazing, right? So, if almost a third of users stop at the first result. We agree that to be found by your audience your site will have to be in this position, or at least on the first page . This is why you need to do seo on your site . Whether it is an e-commerce site or your company’s showcase site. And make sure that it does not go unnoticed in the eyes of google.
Without SEO you will always have to resort to paid advertising
Both seo and paid campaigns on google (ppc) have their cost. B2C Lead The cost of seo is given by the analysis of the site . Seo audit – and the implementation of the activities . Necessary for the optimization of the site . The cost of ppc – pay per click – campaigns, so, is given by the budget. You decide to invest to sponsor your products or services. Both, therefore, involve an expense, but there are 3 very important variables that play in favor of seo: A page optimized and positioned on google . Will bring you results in the long term . While a page sponsored through paid campaigns will disappear once the campaign ends; The positioning you obtain on google will allow you to appear more authoritative. In the eyes of users who browse. Furthermore, people tend to trust organic results more than paid ads. So most of the time they don’t even pay attention to the latter.
