What Is Email Personalization

Email personalization is a digital marketing method that involves sending out marketing materials via email after customizing them according to each recipient’s past or current preferences, browsing history, behavioral data, and demographic data such as the customer’s location, age, or income level. Personalized emails aim to be uniquely relevant to each recipient and more successful at piquing their interest.

Some common ways:

to personalize emails are to address customers by their first or last names, provide recommendations based on their previous purchases, and send them India Mobile Number Data discounts or other incentives to buy products they have viewed before but not bought. We will explore these in much more depth, but before that, let’s talk about the great potential that email marketing personalization holds for your eCommerce business.

Stripo template:

Phone Number List

How personalized email campaigns boost global retail eCommerce sales In a 2022 study conducted by Ascend2 for marketers, respondents said that they  believe personalization has the most significant positive impact (65%) when applied to email correspondence with customers, compared to other marketing channels such as landing pages, social media, and even live chat. Thus, email personalization remains a key area of focus for digital marketers.

A recent survey:

by McKinsey revealed that 72% of consumers want brands to deliver personally targeted marketing material to them. Furthermore, 54% of survey respondents said it was  B2C Lead  that companies address them by name in all the communications they send out. Something as simple as this can leave a lasting impact on your target audience, so much so that 78% of them would consider buying from such brands not once but repeatedly and recommend them to friends and family.

Consumers want brands to deliver personally targeted content:

of respondents said it was important that companies address them by name Email personalization cultivates a sense of brand loyalty in target audiences by making them feel seen, appreciated, and unique. Customers who receive emails catering to their interests and needs are more likely to perceive the brand as trustworthy and customer-centric.

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