This promotional email immediately catches attention with the subject line that names the product and shows the key advantage. The email adds to the wow factor with a 2-second video on the banner showing how to set up the tent and a GIF showing the product from all angles.
Using the primary spring trend :
Brands for which the primary email campaigns are emails with product cards are actively Luxembourg Email List using the Annotations for the Promotions tabs in Gmail, the functionality of which Google is actively updating in 2023. The most striking examples are the product carousel, which the subscriber sees when he enters his inbox and can see an exciting product on the website immediately, without even opening the email.
We liked how Pandora and Nike used this spring trend.:
Source: Email from Nike. Catchy seasonal Mother’s Day email ubject line: The Mother’s Day Sale starts now
Mother’s Day is approaching, and brands are already starting sales. We liked Nike’s email example, where they announced 20% off and gave a personalized offer to club members. It’s always nice to feel special and buy gifts. By the way, we have an article on our blog in which we have collected many ideas for Mother’s Day emails.
Big bright banner with links to categories:
Sender: AppSumo Big banner example with category links Source: Email from AppSumo. The email from. AppSumo attracted attention by the fact that they not B2C Lead placed a bright banner in the email. But also made it useful (contains sales funnel stages), really large and eye-catching. And also added all the links at once — to product selections on the site and a general CTA. A banner is a crucial element of an email that can immediately sell a transition to the website. To save time creating it, you can use Stripo and our tips for creating different types of banners.