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Questions we will cover today

Why run emails in a few languages when so many people speak English Ways to deliver emails in a necessary language. And which one is better?

How much time does it take to translate;

How much does it take to add a new one to your marketing strategy? Things to consider?Tools to use for accurate localization. Anna and Pavel will share their Phone Number Data experiences in multilingual email marketing from companies they have previously worked with, not their current companies. Why run emails in a few anguages when so many people speak English Anna Levitin, Powtoon

The vast majority:

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of our clients speak Questions we will cover today English. So yes, it is possible for us to run email campaigns in English only. But we’re missing an important personalization factor when running email marketing in English only. For example, when it comes to legal content, users would definitely prefer to read it in their native language.

Pavel Riazanov, HiBob:

It depends. You can run email marketing in English only in markets where the overall knowledge of English is relatively high, e.g., the Netherlands or B2C Lead Nordic countries. However, you may miss the target audience in other locales, such as Italy, France, LATAM, and Quebec. “If you do not localize your emails, you’re missing an important factor of personalization.” Anna Levitin, Email and Marketing Operations Lead at Powtoon.

Ways to deliver emails in a necessary language:

At present, there are Questions we will cover today several approaches to delivering messages to customers in their preferred language. We have organized these approaches into three distinct methods. It is crucial to understand that these methods are provisional, and how they operate might differ slightly for each email service provider (ESP). Nonetheless, the fundamental logic remains consistent across ESPs, with only minor variations. In addition, the terminology we use for these methods is not universally recognized, as each ESP assigns its own name to each method.

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