of the first AMP emails, we Product Cards Creating the First had a special chat with the Stripo team, and that helped us set up these emails so that everything worked correctly with support for all of the functionalities at that time.”Svitlana Fursa, head of the retention marketing department of the Promodo agency Then, in CDP Yespo, which the agency uses for email newsletters, they installed the Stripo plugin, and part of the work with AMP moved there; for clients whose email newsletters are sent from this system, AMP features are created right there. The most complex blocks are made in Stripo and exported to CDP Yespo using perfect integration.
For Promodo customers :
Results: How AMP emails engage subscribers Agencies use different tools for different emails, chosen according to their vast marketing experience. At the same Denmark WhatsApp Number Data time, it is crucial to do it creatively and in various ways. We will now present some examples of different types of AMP emails and how they work. “The first clients for which we implemented AMP were Stylus and Intertop, and others followed. Usually, it goes like this. The client says: we found out that there is a new technology, and we want it.”
Svitlana Fursa, :
emails with interactive product cards took a lot of resources from our and Stripo’s teams because it was a complicated concept to implement. We do not use this Product Cards Creating the First format often since it has a complicated layout with products in each email. It is easier to use smart containers, where all the information is pulled up when a link is added. Here is an example of an email newsletter with AMP product cards made for Intertop. As you can see, thanks to AMP, the subscribers immediately see the product in all available colors and sizes, and then they can directly proceed to purchase on the site.
As a result:
Gamification The agency also actively uses gamification in emails. It was one of the first types of AMP content in newsletters. Gamification works well B2C Lead with holiday newsletters. Subscribers love it and respond actively. While the first games were difficult to make, the team now knows how to do it, and subsequent iterations are significantly faster to make. The effect is very pleasing and worth the time spent.