A new the European Mobility Week , which started last Friday the 16th and will continue until Thursday the 22nd, is an action promoted by the European Commission that aims to raise awareness about the benefits of more sustainable, clean and environmentally friendly mobility. This event is held annually and includes an infinite number of workshops, activities and meetings in large European cities, all of them aimed at finding new solutions to the problems associated with the increase in traffic (and therefore, CO2 emissions) in the urban centers.
Street activations talks and discounts what brands do for Mobility Week
On the occasion of this celebration, Liight , an application industry email list that “tracks” ecological habits and measures the carbon footprint of each user. Therefore, has launched the ‘Return to the Earth Challenge. An open challenge that consists of achieving among all participants 40,000 sustainable km. The equivalent of circling the planet. As Liia Lavinia. Silvia Matarranz from the Communication Department explain. Therefore, to motivate citizens to acquire sustainable habits and following the line of our app. Therefore, if we manage to reach the objective set in the challenge. The participants will enter the prize draw of sustainable friendly brands. Therefore, such as Minimalism. Clotsy Brand, Enjoy Brand or Blue Bamboo.
The rise of electric vehicles
Moovit , one of the main mobility B2C Lead applications as a service. Therefore, which includes all local transportation options. Carrying out various actions these days. Among them, they have announced the launch of new multimodal web planners to help their users calculate “more convenient and efficient” trips, as explained Yovav Meydad. Therefore, chief Growth & Marketing Officer of Moovit. But they are also reaching agreements with sports entities such as football clubs and the ACB “in order to make trips to stadiums. Therefore, pavilions easier and more sustainable for sports fans.”
