High purchasing power—according to the Bloomberg report, these young people have a disposable income of $360 billion as a total across their generation.Digital native generation, which from a young age do not part with smartphones and gadgets, sit on social networks, and prefer online shopping over in-store.
According to research from McKinsey, their main desire is to look for the truth through an independent search and verification of information on the network through reliable sources, so it is important to communicate with them with this fact in mind.
Key characteristics and preferences of Millennials:
Millennials are the generation whose oldest members came of age at the turn of the millennium. Hence, the name of the generation, which is sometimes also called Generation Y. Now, the Millennial generation is the largest Dubai Email List segment of adults and, at the same time, the most significant part of the workforce. Economic upheavals, rapid technological advances, and rising access to education have shaped Millennials’ attitudes to life.
Here are some approaches:
Hyper personalization In Here’s what the numbers say the case of Millennials, personalization isn’t just about writing “Hello” and adding the recipient’s name. Try to use all the data your marketing automation system allows you to collect. Gather information and use it to segment and create emails that take into account online behavior. For example, you can use information about which pages of the website they have visited, which products they have previously purchased, and what time their email is usually checke. Millennials value their time, so they’re happy to see that you’ve been tracking their activities and suggesting what interests them.
Example of email with personalization:
Authentic and relatable tone Here’s what the numbers say of voice Speak to this generation in their language. Move away from a too formal and strict tone, especially if you offer B2C Lead v them products related to everyday life or sports activities. Choose a tone of voice to show that they are talking real people froto m “their squad” who understand what they need. See how, in this example, the brand communicates with basketball fans.