What is interactive video? Interactive video is a new form of media that many major brands are using to engage. Consumers and achieve their digital marketing goals . Although new, this medium has already proven to be very effective; 70% of marketers. Say interactive video engages audiences “well” or “very well,” and 68% of marketers. Believe it will continue to be a more important component of modern marketing mixes. But what is interactive video. If you’ve heard about this new form of video media but don’t know exactly what it is or how you can use it. we’ve put together this simple guide to help you figure it out.
Interactive Video vs. linear video
Traditional video, or linear video . Is the type of video you’re probably most used to. When you watch a linear video, you click “play” to begin the content, with the options to Special Database pause, rewind. Fast forward, and restart the video during the experience. Aside from those limited features, there’s not much you can do to interact with linear video. An interactive video gives the viewer the ability to interact with the video content through a variety of tools. Users can click, drag, scroll, scroll, gesture, and complete other digital actions to interact with video content. Similar to the way they interact with web content.
Why use interactive video?
Interactive video has quickly become a well-established and widely used marketing tool. 20% of marketers say they have used it, and of those marketers, 78% believe it is an effective strategy. On top of that, 28% of marketers plan to use interactive video in 2018. Those numbers will continue to rise as brands explore different tactics and discover B2C Lead . Which resonates most with their target audience. When considering whether interactive video is right for your brand, consider the main reasons why many companies are adding it to their digital media toolbox.